Gold buyers on 47th Street since 2010
A licensed Diamond District precious metals and luxury goods buyer on the ninth floor at 30 West 47th. Every piece tested, weighed and explained in front of you, priced off the live market, paid the same visit.
Sixteen years on the same block.
Since 2010 The Precious Metals Group has bought gold, silver, platinum, diamonds and luxury watches from New Yorkers out of one office in the middle of Manhattan's Diamond District. Not a mail-in operation, not a storefront that changes names every two years — the same suite, the same people, on the block where the trade actually happens.
Selling precious metals is rarely just a transaction. People come in downsizing, settling an estate, going through a divorce, or covering something urgent. That gets treated with the seriousness it deserves. No pressure, no rush, and no back room — every evaluation happens on the counter in front of you, and walking out with your items is a completely normal outcome here.
Why sellers choose the Diamond District
The block of West 47th Street between Fifth and Sixth Avenue holds more licensed gold buyers, diamond dealers and watch specialists than anywhere else in the country. That concentration is what keeps pricing honest — a seller can walk out of one office and into another in ninety seconds, and every buyer on the block knows it. We would rather compete on that basis than on a claim we cannot prove.
How an offer actually gets built
Metal is arithmetic: purity times weight times the day's spot price. We test purity by XRF rather than an acid scratch, weigh on a certified scale, and show you the calculation against the live figures on the ticker at the top of this page. Diamonds and watches are appraisal rather than arithmetic, so those get explained through the loupe or against the reference number and recent comparable sales. Either way you should leave understanding the number, whether or not you take it.
What we will tell you that costs us money
Graded coins, signed designer jewelry, antique and Art Deco work and desirable watch references are often worth more intact than melted. We flag those rather than quietly buying value we did not pay for. We will also tell you when a private sale would likely net you more than we can offer, and when plated or filled items are not worth the trip.
Four things you can actually verify.
Anyone can claim to pay the most. These are the things you can check before you hand anything over — here or anywhere else on the block.
Licensed and insured
A registered NYC secondhand dealer operating under state and federal rules. Every transaction is documented, and photo ID is recorded because the law requires it.
Tested in front of you
Professional XRF analyzers, electronic testers and certified scales, used on the counter where you can watch. Nothing goes into a back room.
Direct buyers, no middlemen
We buy for our own account rather than brokering to someone else, which removes a layer of margin between the refinery price and your offer.
Paid the same day
Cash, certified check or bank wire, typically within ten to fifteen minutes of walking in. No mail-in, no consignment, no waiting on a settlement.
What people say after they leave.
★★★★★Amazing place. All the staff members are friendly, respectful and knowledgeable. They really helped me out. The service is beyond anything I have ever experienced.
Kevin Albert · Google review
★★★★★I have bought and sold high-end watches for years. They were honest, knowledgeable and professional. They paid me significantly more than any competitor offered.
Jason Fullford · Google review
★★★★★I sold my gold to Avi and he helped save my business when I needed cash fast. One of the best experiences I have ever had. Honest, fast, and professional.
Verified customer · Google review
Our Story
Since 2010, The Precious Metals Group has been serving New York City with honest, transparent precious metals buying services. Located in the heart of Manhattan’s Diamond District at 30 W 47th Street, we’ve built our reputation on integrity, expertise, and fair pricing.
We understand that selling precious metals, jewelry, or luxury watches can be an emotional decision. Whether you’re downsizing, going through a life transition, or simply turning unwanted items into cash, we treat every customer with respect and dignity. No pressure, no rush, no back rooms — every evaluation happens right in front of you.
Why Choose Us
Licensed & Insured
Fully licensed NYC precious metals dealer. We operate with complete transparency and follow all state and federal regulations. Every transaction is documented and professional.
Expert Appraisers
Our team includes certified gemologists and precious metals specialists with decades of combined experience. We use professional XRF analyzers, electronic testers, and certified scales — and we show you everything.
Highest Prices
As direct buyers, we eliminate middlemen and pay you more. We consistently beat competitor offers. Compare us — we’re confident in our pricing.
Same Day Payment
Cash, certified check, or bank wire — paid the same day, typically within 10–15 minutes of walking in. No waiting, no mail-in, no consignment.
Our Location
We’re located at 30 W 47th St, Suite 906, 9th Floor — in the heart of NYC’s Diamond District, one block from Rockefeller Center. The B, D, F, and M trains stop at 47th–50th St Rockefeller Center, less than two minutes on foot. The N, Q, R, and W trains stop at 49th St, a three-minute walk.
Walk-ins are welcome Monday through Friday, 10am to 6pm. Evening and Saturday appointments available — call ahead.
What Our Customers Say
The Precious Metals Group holds a perfect 5.0-star rating on Google across 17 reviews.
“Amazing place. All the staff members are friendly, respectful and knowledgeable. They really helped me out. The service is beyond anything I’ve ever experienced.” — Kevin Albert
“I’ve bought and sold high-end watches for years. They were honest, knowledgeable and professional. They paid me significantly more than any competitor offered.” — Jason Fullford
“I sold my gold to Avi and he helped save my business when I needed cash fast. One of the best experiences I’ve ever had. Honest, fast, and professional.” — Verified Google Review
Contact Us
Address: 30 W 47th St, Suite 906, 9th Floor, New York, NY 10036
Phone: (212) 840-0415
Email: ThePMG906@gmail.com
Hours: Mon–Fri 10am–6pm · Evenings & Saturdays by appointment