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30 W 47th St, Suite 906 · New York, NY 10036 Mon–Fri 10am–6pm
Spot
Gold Silver Platinum Palladium
USD / troy oz
Platinum buyers · Diamond District

Sell Platinum in NYC

Platinum bands, settings, bullion and lab scrap. Tested by XRF because platinum and white gold are indistinguishable by eye, priced off live platinum spot.

Free appraisal · No appointment · Paid the same visit

Platinum jewelry tested by XRF at 30 W 47th Street
Priced off live spotYou see the same market number we do.
Tested in front of youXRF analysis and certified scales, at the counter.
Paid the same visitCash, check or wire before you leave.
Licensed NYC dealerNinth floor at 30 West 47th Street.

Platinum is the metal people most often misidentify. It looks like white gold and it looks like silver, and a great many people sell platinum pieces for white gold prices without ever knowing. It is also denser than gold, so a platinum ring weighs noticeably more than an identical gold one — often the first clue.

Because the three look alike, we XRF every white metal piece rather than trusting a stamp or a guess. That protects you more than it protects us.

Reading platinum marks

Platinum jewelry is stamped PT, PLAT, PT950, PT900, or 950/900. PT950 is 95% pure and the standard for fine jewelry; PT900 is 90%. White gold is stamped 14K or 18K and often rhodium-plated to look brighter. If a piece carries no mark at all, weight is the tell — platinum is roughly 60% denser than 14K gold, so it feels heavy for its size.

Why platinum settings are worth checking

A great deal of high-end engagement and estate jewelry from the early twentieth century was made in platinum, and much of it is sitting in drawers being treated as costume or white gold. If you have inherited filigree or Art Deco pieces, have them tested before you assume anything about what they are.

Industrial and lab platinum

Platinum is used in laboratory crucibles, thermocouples, electrodes and catalyst gauze. Industrial scrap is valued on assayed content, which means large or unusual lots may need to be sampled rather than priced across the counter. Bring what you have and we will tell you which route applies.

Platinum pricing runs on its own cycle

Platinum does not track gold. Its price is driven heavily by industrial and automotive demand, so it can move independently and has at times traded below gold despite being rarer. What matters for your offer is the live platinum spot price on the day, which is on the ticker above.

How it works

Three steps, one visit.

01

Walk in or send photos

No appointment during business hours. Photos first if you'd rather have a ballpark before the trip.

02

We test and weigh it

XRF for purity, certified scale for weight, loupe and certification review for stones — all at the counter.

03

Take the offer or take it home

We show the math against live spot. Accept and get paid, or walk out with your items. No pressure either way.

Questions

Before you come in.

How do I know if my ring is platinum or white gold?

Look for a PT, PLAT, PT950 or 900 stamp. White gold will say 14K or 18K instead. Platinum is also distinctly heavier for its size and, when worn, develops a soft grey patina rather than the yellowish tint white gold shows as its rhodium plating wears. We test to confirm either way.

Is platinum worth more than gold?

Not automatically, and that surprises people. The two trade independently and their relative prices have flipped more than once. Your offer depends on the live platinum price the day you come in, not on a general assumption about which metal is more valuable.

Do you buy platinum with diamonds still set?

Yes. We evaluate the metal and the stones separately and show you both components, so you can see what each part contributes. There is no need to have stones removed first.

What about palladium?

We buy palladium as well — jewelry, bullion and industrial forms. It is stamped PD, PD950 or PD500 and is priced off its own spot, which appears on the ticker at the top of this page alongside platinum.

Do you buy catalytic converters?

We buy industrial platinum group scrap, but converters specifically require handling that we would want to discuss before you drive one over. Call first and we will tell you plainly whether it is worth your trip.

Get an offer

Tell us what you have.

Send photos and we'll come back with a realistic range, usually the same business day. No obligation, and nothing here commits you to selling.




    We'll text or call — whichever you prefer.





    The more detail, the tighter the range we can give you.



    Good light, flat surface, and a close-up of any stamps.

    Or skip the form — call (212) 840-0415 or just walk in weekdays 10am–6pm. We never share your information, and a photo estimate is not a binding offer either way.

    Find us

    30 W 47th St, Suite 906

    Ninth floor, between Fifth and Sixth Avenue, in the middle of the Diamond District block. Walk-ins welcome Monday to Friday, 10am to 6pm.

    Subway

    B, D, F, M to 47–50 Sts–Rockefeller Center — exit at 47th Street and walk half a block east. Closest stop, under two minutes.
    N, Q, R, W to 49 St, then two blocks south.
    7 to Fifth Ave–Bryant Park, then five blocks north.
    4, 5, 6 to 51 St, or to Grand Central–42 St and west on 47th.
    1 to 50 St, then east toward Sixth Avenue.

    Commuter rail

    Metro-North into Grand Central Terminal — roughly a ten-minute walk west along 47th Street, no transfer needed.
    LIRR, NJ Transit and Amtrak into Penn Station — take the B, D, F or M uptown one stop to Rockefeller Center, or walk about fifteen minutes.
    PATH to 33rd Street, then the B, D, F or M uptown.

    Bus

    M1, M2, M3, M4 run along Fifth and Madison Avenues and stop within a block.
    M5, M7 run on Sixth and Seventh Avenues.
    M50 crosstown covers 49th and 50th Streets.

    Driving & parking

    There is effectively no street parking on this block. Several garages sit on 47th and 46th Street between Fifth and Sixth, and more along Sixth Avenue — booking ahead through a parking app is usually cheaper than the drive-up rate. From the FDR, exit at 49th Street and head west. From the West Side Highway, exit at 56th Street and head south and east.

    Coming in with a large lot

    If you're bringing a significant quantity, call before you come. We'll have the right person at the counter and can arrange for you to come up without waiting. For estates and bulk lots we can also discuss secure transport.

    Call Get an offer