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30 W 47th St, Suite 906 · New York, NY 10036 Mon–Fri 10am–6pm
Spot
Gold Silver Platinum Palladium
USD / troy oz
Diamond District · 30 W 47th St, Suite 906

Sell Gold, Silver & Platinum in NYC

Licensed Diamond District gold buyers paying cash for gold, silver, platinum, diamonds and luxury watches. Free appraisal, tested and weighed in front of you, same-day payment. Walk in weekdays 10am–6pm — no appointment needed.

Cash for gold, priced off live spot You see the same market number we do.
Tested in front of you XRF analysis and calibrated scales, at the counter.
Paid on the spot Cash or wire before you leave.
Diamond District gold buyers Ninth floor at 30 West 47th Street.
Cash for gold, silver, platinum & more

NYC gold buyers for jewelry, coins, bullion and scrap.

Scrap, broken, mismatched, estate, certified — condition doesn't change whether we'll look at it. It only changes the number.

Sell gold NYC · Cash for gold NYC

What your gold is actually worth in NYC.

Every honest offer for gold in New York City starts from the same number: that day's spot price. From there it's arithmetic — purity multiplied by weight multiplied by spot. A 14K chain is 58.3% gold, an 18K ring is 75%, and 24K bullion is very close to pure. Anyone quoting you a figure without first testing purity and putting the piece on a scale is guessing, and a guess always favors the person making it.

How much can I get for gold in NYC?

We test purity with XRF analysis rather than an acid scratch, weigh on a certified scale, and show you the multiplication. You see the spot price we're working from — it's on the ticker at the top of this page. If our number doesn't make sense to you, we'd rather explain it than have you accept something you don't understand.

What NYC gold buyers pay for

Scrap and broken jewelry are valued purely on metal content, so a snapped chain is worth exactly what an intact one of the same weight and karat is worth. Coins, bars and bullion trade closer to spot because there's no refining required. Dental gold, class rings, single earrings and tangled lots all have real melt value. Diamonds, signed pieces and luxury watches are different — those are appraised on the piece itself, not melted, which often means substantially more than metal weight alone.

Where to sell gold in NYC

Manhattan's Diamond District concentrates more licensed precious metals buyers into one block than anywhere in the country, and that competition is what keeps pricing honest. Many ground-floor booths broker items upstairs to direct buyers and keep the spread. Selling directly to a licensed buyer removes that layer. We're a New York City licensed secondhand dealer, which is why we're required to record photo ID on every precious metals purchase — bring one.

Getting cash for gold the same day in Manhattan

Most transactions here finish in under fifteen minutes. Walk in weekdays between 10am and 6pm at 30 W 47th St, Suite 906, ninth floor. Bring your items and ID. You'll get a written offer you can accept or decline, and if you accept, payment happens before you leave — cash, check or wire. If you'd rather know roughly what you have before making the trip, text or email photos and we'll give you a range.

How it works

Three steps, one visit.

01

Walk in or send photos

No appointment needed during business hours. Text or email photos first if you'd rather have a ballpark before the trip.

02

We test and weigh it

XRF analysis for purity, calibrated scale for weight, loupe and certification review for stones. All of it at the counter, in front of you.

03

Take the offer or take it home

We show the math against the live spot price. Accept and get paid on the spot, or walk out with your items. No pressure either way.

Visit us

Gold buyers on 47th Street, ninth floor.

We're upstairs, not in the ground-floor arcade — a private office where an appraisal is a conversation instead of a transaction shouted across a case. Walk-ins welcome during business hours.

Address
30 W 47th St, Suite 906
9th Floor, New York, NY 10036
Hours
Monday–Friday
10:00am – 6:00pm
Get directions
The Precious Metals Group office at 30 West 47th Street, New York
Client reviews

Why NYC sellers come back to us.

5.0 ★★★★★ 17 Google reviews Read them on Google
★★★★★

Amazing place. All the staff members are friendly, respectful and knowledgeable. They really helped me out. The service is beyond anything I've ever experienced.

Kevin Albert · Google review
★★★★★

I've bought and sold high-end watches for years. They were honest, knowledgeable and professional. They paid me significantly more than any competitor offered.

Jason Fullford · Google review
★★★★★

I sold my gold to Avi and he helped save my business when I needed cash fast. One of the best experiences I've ever had. Honest, fast, and professional.

Verified customer · Google review
Questions

Before you come in.

How much will I get for my gold?

It comes down to three things: weight, purity, and where spot is trading that day. We weigh on a calibrated scale, confirm purity with XRF rather than an acid guess, and show you the calculation against the live market price before you decide.

Do I need an appointment?

No. Walk in any weekday between 10am and 6pm. If you're bringing a large lot or a certified stone, a quick call ahead means we can have the right person at the counter when you arrive.

Why sell here instead of a ground-floor booth?

Booths on the street level often broker your item up to someone like us and keep the spread. Selling upstairs to a direct buyer removes that layer. It also means a private office instead of a sidewalk window.

Will you buy broken or mismatched pieces?

Yes. Single earrings, snapped chains, bent bands, dental gold, worn flatware. Scrap is valued on metal content, so damage doesn't reduce what it weighs.

How are stones and watches valued differently?

Metal is a calculation. Diamonds and watches are an appraisal — cut, color, clarity, certification, reference number, condition and current demand for that specific model all move the number. That's why those need to be seen in person.

What should I bring?

The items and a government-issued photo ID. New York requires us to record identification on precious metal purchases. Certifications, boxes and papers help on stones and watches.

Where can I get cash for gold in NYC?

The Diamond District block of West 47th Street between Fifth and Sixth Avenue holds more licensed gold buyers than anywhere else in the country, and that concentration is what keeps pricing honest. We are at number 30, Suite 906, on the ninth floor. Walk in weekdays between 10am and 6pm — no appointment, free appraisal, payment the same visit.

Who are the best gold buyers in NYC?

Anyone claiming to be the best is telling you something they cannot prove. What you can actually check is verifiable: is the buyer licensed as a secondhand dealer with the Department of Consumer and Worker Protection, will they test purity with XRF in front of you, will they show you the spot price and the calculation, and will they hand you a written offer you can walk away from. Ask those four questions anywhere you go, including here.

Do you buy gold-plated or filled items?

Plated and filled pieces carry very little actual gold, so they rarely have melt value. We'll test them at no charge and tell you honestly rather than let you make the trip twice.

Fair & accurate offers

Why we don't quote over the phone.

A number given sight-unseen is a guess, and guesses are almost always low — the person quoting has to protect themselves against what they can't see. Purity, weight, condition, certification and collectibility all move the value, and none of them can be confirmed over a phone line. An in-person evaluation is free, takes a few minutes, and is the only way we can give you our actual best offer.

Get an offer

Tell us what you have.

Send photos and we'll come back with a realistic range, usually the same business day. No obligation, and nothing here commits you to selling.




    We'll text or call — whichever you prefer.





    The more detail, the tighter the range we can give you.



    Good light, flat surface, and a close-up of any stamps.

    Or skip the form — call (212) 840-0415 or just walk in weekdays 10am–6pm. We never share your information, and a photo estimate is not a binding offer either way.

    Find us

    30 W 47th St, Suite 906

    Ninth floor, between Fifth and Sixth Avenue, in the middle of the Diamond District block. Walk-ins welcome Monday to Friday, 10am to 6pm.

    Subway

    B, D, F, M to 47–50 Sts–Rockefeller Center — exit at 47th Street and walk half a block east. Closest stop, under two minutes.
    N, Q, R, W to 49 St, then two blocks south.
    7 to Fifth Ave–Bryant Park, then five blocks north.
    4, 5, 6 to 51 St, or to Grand Central–42 St and west on 47th.
    1 to 50 St, then east toward Sixth Avenue.

    Commuter rail

    Metro-North into Grand Central Terminal — roughly a ten-minute walk west along 47th Street, no transfer needed.
    LIRR, NJ Transit and Amtrak into Penn Station — take the B, D, F or M uptown one stop to Rockefeller Center, or walk about fifteen minutes.
    PATH to 33rd Street, then the B, D, F or M uptown.

    Bus

    M1, M2, M3, M4 run along Fifth and Madison Avenues and stop within a block.
    M5, M7 run on Sixth and Seventh Avenues.
    M50 crosstown covers 49th and 50th Streets.

    Driving & parking

    There is effectively no street parking on this block. Several garages sit on 47th and 46th Street between Fifth and Sixth, and more along Sixth Avenue — booking ahead through a parking app is usually cheaper than the drive-up rate. From the FDR, exit at 49th Street and head west. From the West Side Highway, exit at 56th Street and head south and east.

    Coming in with a large lot

    If you're bringing a significant quantity, call before you come. We'll have the right person at the counter and can arrange for you to come up without waiting. For estates and bulk lots we can also discuss secure transport.

    Call Get an offer